Re-Branding of Apex

14/06/2010

Rebranding

We are rebranding and updating our current logo from the Red Triangle which has been synonymous with the Apex name to a design inspired by Escher. (www.mcescher.com)

Concept rationale:

Using Escher as inspiration, this logo portrays technical ability and the desire to tackle problems at high levels as well as representing an A. This is a simple, bold and modern execution which will allow the company to stand out from the crowd for years to come.

We hope you like our new design.